Article by Mark Creese

Irrespective of what you may possibly be advertising, getting a celebrity or sports activities star of large standing should guarantee the revenue coming flooding through the door. Appear at Suzuki when they re-launched the Swift. In the advert, the cheeky supermini was bouncing through a European city complete of the joys of spring when it encountered up and coming footballer Cristiano Ronaldo, a recent large income signing for Manchester United. Visualize Suzuki’s joy when the subsequent time Ronaldo produced into arguably the finest footballer on the planet. Low-cost Suzuki might be, but the Swift was endorsed by the greatest and was pretty great in its personal proper (more later) so off everybody went to get 1.

Of program possessing a massive name sports star doesn’t automatically end result in good results, particularly if the sports activities stars in question dip in type or get injured. Gillette the men’s shaving organization are in one this kind of quagmire. Their most recent razor is endorsed by not 1, not two but 3 superstars from the sporting arena: footballer Thierry Henry, golfing legend Tiger Woods and Mr Tennis himself Roger Federer. What’s wrong with that I hear you cry? Properly Henry has left Arsenal, joined Barcelona and with it flushed his career down the toilet, as he sits week in week out on the substitute’s bench. Okay nicely the other two ought to do the enterprise should not they? Again no – Tiger Woods has had knee surgery and won’t play once again for at minimum a year. Blimey, that’s a lot of pressure on Roger Federer then is not it? Right, and this year has noticed his lowest haul of tennis titles considering that turning into world amount a single more than 5 many years ago. Oh and he’s now world range two as a end result.

1 of Britain’s finest cherished television presenters Fern Britton is loved for becoming a greater lady and happy just the way she is. What much better person for an promoting campaign for Ryvita crackers – the wholesome snack for slimming females? Slight problem as a result when the celebrity the campaign is primarily based on has a gastric band fitted to her abdomen and cheats the slimming globe. Head you I assume the media backlash is a harsh flip of events for Fern, when you consider Kate Moss. Getting been the encounter of Rimmel make-up for many years, she and then-boyfriend Pete Doherty aka Mr Junkie (disclaimer: Mr Doherty is at the moment drug no cost and recovering) are caught snorting cocaine jointly. Cue one more media backlash and Kate becoming dropped from Rimmel faster than a tennis ball, only to be caught on the upward bounce the subsequent week on a new multi-million pound agreement. Some things just ain’t honest Fern.

The message here then ought to be to invest much less time on who endorses your merchandise and a lot more time making it a cracker (no Ryvita pun intended). Ironic then that the Suzuki Swift is an superb vehicle, but Ronaldo by default has possibly boosted sales stratospherically.

Based shamelessly on the ‘new’ Mini, the Suzuki Swift delivers a heady mixture of design, comfort, reliability, practicality and a very small price tag tag. Firstly you have a choice of three petrol or 1 diesel engine, all of which provide extremely related efficiency, making it possible for the buyer to juggle a faster dash to 60mph with the unavoidable improved fuel consumption of burning fuel quicker – the one.6 litre Sport edition finishing the dash in just eight.9 seconds. The diesel becoming slowest and therefore most frugal does end result in a mere £35 outlay for a year’s well worth of road tax – a severe proposition in these fuel pricing occasions.

The Suzuki is also nicely outfitted as regular with electrical power steering, CD player, remote central locking and so many airbags you’ll believe you’re driving a bouncy castle. Everyone knows grown ups nevertheless enjoy bouncy castles as a lot as kids and the styling of the Swift provides the same attraction. As talked about formerly its plagiarised the Mini fairly but is nonetheless a striking automobile that can make you feel like a child all over yet again. The wheel arches are beefy, the head and rear lights wrap into the human body curves and however the automobile retains a chunky and purposeful stance.

On the road the Swift is just that really. It offers predicable dealing with permitting you to nip all around corners secure in the knowledge you’ll be complete of grip and have a grin on your confront. At increased speeds the cabin delivers quite a bit of street noise and buzz but keep in mind this is a city auto, not a extended distance motorway cruiser.

Forget Ronaldo, the Suzuki Swift deserves to be the hottest residence all around.

About the Author

Mark Creese has been finding to grips with the Suzuki Swift which can be discovered at Low cost Suzuki